Each year USL, in collaboration with the clubs, identifies areas of business that can grow through detailed meetings and information sharing. The tracks for 2021 are as follows:
| Track | Session/Event | Time (EST) | Location |
|---|---|---|---|
Monday, December 13 |
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| All Attendees | Event Check-In / Registration Desk | 2:00 PM - 7:00 PM | Conference Registration Desk (Floor 2) |
| Executive | Player Development Subcommittee | 2:00 PM - 5:00 PM | By Invitation Only - Grand Ballroom I |
| Executive Track | League Two Executive Committee Meeting | 3:00 PM - 5:00 PM | By Invitation Only - Grand Salon J |
| Executive Track | League One Board of Governors Meeting and Presidents Round Table | 3:00 PM - 6:00 PM | Executive Track by Invitation Only - Representation is Required at All Events - Grand Salon G & H |
Tuesday, December 14 |
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| All Attendees | Event Check-In / Registration Desk | Opening at 7:30 AM | Conference Registration Desk (Floor 2) |
| All Attendees | Breakfast Provided USL Insurance Program Overview presented by Monument Sports Group | 7:45 AM - 8:45 AM | Meeting Room 7 |
| Executive | Super League Opportunity Overview | 8:00 AM - 10:00 AM | Executive Track by Invitation Only - Representation is Required at All Events - Florida Salon 5 & 6 |
| Sales & Leadership Development & Training | Sponsorship | Ticket Sales | Merchandise/Consumer Products | Club Services Revenue State of the League/Revenue Awards | 8:00 AM - 9:00 AM | Florida Salon 4 |
| Expansion & Stadium Development | Introduction - State of the Union | 8:30 AM - 9:00 AM | Florida Salon 1 & 2 & 3 |
| Expansion & Stadium Development | Monterey Bay F.C. - Expansion Case Study | 9:00 AM - 9:45 AM | Florida Salon 1 & 2 & 3 |
| Operations | Opening Remarks | 9:00 AM - 9:40 AM | Grand Salon J |
| Finance/Human Resources | Paycheck Protection Program & Employee Retention Credit Updates | 9:00 AM - 10:00 AM | Meeting Room 1 |
| Sales & Leadership Development & Training | Staff Development & Management | 9:15 AM - 10:00 AM | Grand Salon I |
| Ticket Sales | 12-Month Renewal Processes | 9:15 AM - 10:00 AM | Grand Salon H |
| Sponsorship | Rate Card Valuations | 9:15 AM - 10:15 AM | Grand Salon G |
| Communications/Creative/Digital/Social Media | Telling the Academy Story & Young Player PR | 9:15 AM - 10:15 AM | Meeting Room 4 |
| Executive | League Two | League Two State of the League | 9:15 AM - 10:15 AM | Grand Salon E & F |
| Operations | Formulating a Matchday Security Plan | 9:45 AM - 10:30 AM | Grand Salon J |
| Expansion & Stadium Development | USL Technical Development Overview | 10:00 AM - 10:45 AM | Florida Salon 1 & 2 & 3 |
| Finance & Human Resources | Cyber Security & Ransomware | 10:00 AM - 11:00 AM | Meeting Room 1 |
| Ticket Sales | Getting To Know Your Customer | 10:15 AM - 11:00 AM | Grand Salon H |
| Executive | Championship Board of Governors Meeting and Presidents Round Table | 10:30 AM - 12:00 PM | Executive Track by Invitation Only - Representation is Required at All Events - Florida Salon 5 & 6 |
| Executive | W League State of the League | 10:30 PM - 11:30 AM | By Invitation Only - Meeting Room 5 & 6 |
| Sponsorship | Youth Soccer Sponsorship Opportunities | 10:30 AM - 11:30 AM | Grand Salon G |
| Communications/Creative/Digital/Social Media | Every Day is Gameday: Digital Experts Panel | 10:30 AM - 11:30 AM | Meeting Room 4 |
| League Two | Eleven Sports Meeting | 10:30 AM - 11:30 AM | Grand Salon E & F |
| Operations | Player Experience Panel | 10:35 AM - 11:15 AM | Grand Salon J |
| Expansion & Stadium Development | Stadium Financing: Tools in the Toolbox | 11:00 AM - 11:45 AM | Florida Salon 1 & 2 & 3 |
| Finance & Human Resources | Accounting & Tax Updates | 11:00 AM - 12:00 PM | Meeting Room 1 |
| All Attendees | Exhibit Hall Opens | 11:00 AM - 7:00 PM | Grand Ballroom |
| Sales & Leadership Development & Training | Setting Culture & Accountability | 11:15 AM - 12:00 PM | Grand Salon I |
| Ticket Sales | Ticketing Digital Prequalifications | 11:15 AM - 12:00 PM | Grand Salon H |
| All Attendees | Network Lounge presented by Sodexo Live! | 11:30 AM - 4:00 PM | Grand Ballroom Foyer |
| All Attendees | Exhibit Hall Lunch presented by Monument Sports Group | 12:00 PM - 1:00 PM | Grand Ballroom Foyer |
| Expansion & Stadium Development | USL Women's Soccer Platform | 1:00 PM - 1:45 PM | Florida Salon 1 & 2 & 3 |
| Finance & Human Resources | Centralized Travel Program & Year-End Reconciliations | 1:00 PM - 2:00 PM | Meeting Room 1 |
| Sponsorship | Community Activations | 1:00 PM - 2:00 PM | Grand Salon G |
| Communications/Creative/Digital/Social Media | Merchandise/Consumer Products | Branding Augmentation | 1:00 PM - 2:00 PM | Meeting Room 5 & 6 |
| Communications/Creative/Digital/Social Media | Digital Best Practices: A Group Discussion | 1:00 PM - 2:00 PM | Meeting Room 4 |
| League Two | Operational Updates | 1:00 PM - 2:00 PM | Grand Salon E & F |
| Executive | Championship Board of Governors Meeting and Presidents Round Table | 1:00 PM - 2:30 PM | Executive Track by Invitation Only - Representation is Required at All Events - Florida Salon 5 & 6 |
| Operations | Working in Collaboration with your Local Sports Commission | 1:05 PM - 2:00 PM | Grand Salon J |
| Sales & Leadership Development & Training | Ticket Sales | Time Management | 1:15 PM - 2:00 PM | Grand Salon H |
| Expansion & Stadium Development | Future Impact of Sports Betting and Media Rights | 2:00 PM - 2:40 PM | Florida Salon 1 & 2 & 3 |
| Finance & Human Resources | Insurance Overview | 2:00 PM - 3:00 PM | Meeting Room 1 |
| Operations | 2022 Player and Fan Behavior Updates | 2:05 PM - 2:30 PM | Grand Salon J |
| Communications/Creative/Digital/Social Media | The How and Why of Brand Building | 2:15 PM - 3:15 PM | Meeting Room 4 |
| League Two | Ticketing Panel with Passage | 2:15 PM - 3:15 PM | Grand Salon E & F |
| Ticket Sales | Group Ticket Selling In & Out of COVID | 2:15 PM - 3:15 PM | Grand Salon H |
| Sponsorship | Sponsorship Club Best Practices | 2:15 PM - 3:15 PM | Grand Salon G |
| Operations | Match Day Operations | 2:35 PM - 3:20 PM | Grand Salon J |
| Expansion & Stadium Development | Facilities and Program Management: A Revenue Vertical Opportunity | 2:45 PM - 3:30 PM | Florida Salon 1 & 2 & 3 |
| All Attendees | Afternoon Coffee Station presented by Event360 | 3:15 PM - 3:30 PM | Grand Ballroom Foyer |
| All Attendees | Team Value Management, Contracts, and Transfers | 3:30 PM - 4:00 PM | Florida Salon 5 & 6 |
| Expansion & Stadium Development | Opportunities within the Biden Infrastructure Bill Dollars for Stadiums | 3:30 PM - 4:00 PM | Florida Salon 1 & 2 & 3 |
| All Attendees | Theme Nights General Session | 3:30 PM - 5:00 PM | Grand Salon E & F |
| All Attendees | Exhibit Hall Evening Reception | 5:00 PM - 7:00 PM | Grand Ballroom |
| All Attendees | Starting XI & Impact Awards Reception | 5:30 PM - 6:00 PM | Grand Salon E & F |
Wednesday, December 15 |
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| All Attendees | Event Check-In / Registration Desk | Opening at 8:00 AM | Conference Registration Desk (Floor 2) |
| All Attendees | Exhibit Hall Open | 8:00 AM - 2:00 PM | Grand Ballroom |
| All Attendees | Morning Coffee Station presented by Event360 | 8:15 AM - 8:30 AM | Grand Ballroom Foyer |
| All Attendees | Diversity Equity & Inclusion within your role with You Can Play Project. Becoming an anti-racist soccer club with the Anti-racist Soccer Club | 8:30 AM - 10:00 AM | Grand Salon E & F |
| All Attendees | Network Lounge presented by Sodexo Live! | 8:30 AM - 2:00 PM | Grand Ballroom Foyer |
| Expansion & Stadium Development | Merchandise / Consumer Products | Consumer Products Development/Playbook | 9:00 AM - 9:45 AM | Florida Salon 1 & 2 & 3 |
| Expansion & Stadium Development | Clubs Leveraging Data and Fan Intelligence to Drive Fandom and Revenue | 10:00 AM - 10:45 AM | Florida Salon 1 & 2 & 3 |
| Sales & Leadership Development & Training | Ticket Sales | Ticketing Best Practices | 10:15 AM - 11:15 AM | Grand Salon I & J |
| Sponsorship | Broadcasting Best Practices Corporate Sales | 10:15 AM - 11:15 AM | Grand Salon G |
| Executive | W League Operations Meeting | 10:30 AM - 11:30 AM | By Invitation Only - Meeting Room 5 & 6 |
| League Two | New Team Orientation (Room 1) | 10:30 AM - 11:30 AM | Florida Salon 4 |
| League Two | Merchandise / Consumer Products | Merchandising (Room 2) | 10:30 AM - 11:30 AM | Florida Salon 5 & 6 |
| Executive Track | FIFA Education Session | 10:30 AM - 11:30 AM | By Invitation Only - Meeting Room 4 |
| Finance & Human Resources | Human Resources Current Topics Round Table Discussion | 10:30 AM - 11:30 AM | Meeting Room 7 |
| Operations | Amalie Arena Operations and Presentation Venue Tour | 10:30 AM - 11:30 AM | Amalie Arena (off site) |
| Communications/Creative/Digital/Social Media | Our Shared Assets: Game Photography & Canto | 10:30 AM - 11:30 AM | Meeting Room 1 |
| Expansion & Stadium Development | Driving Operational Efficiencies and Business Growth Through USL Strategic Partnerships | 11:00 AM - 11:45 AM | Florida Salon 1 & 2 & 3 |
| Ticket Sales, Sponsorship | Premium Sales & Business Packages | 11:30 AM - 12:15 PM | Grand Salon I & J |
| All Attendees | Wednesday Lunch presented by SportsCorp | 11:30 AM - 1:30 PM | Grand Ballroom Foyer |
| Communications/Creative/Digital/Social Media | Social Media Roundtable | 11:45 AM - 12:45 PM | Meeting Room 1 |
| Executive | Championship & League One CSC Meeting (working lunch) | 12:00 PM - 1:30 PM | By Invitation Only - Meeting Room 3 | All Attendees | Women in Soccer Networking Event (working lunch) | 12:00 PM - 1:00 PM | Meeting Room 5 & 6 |
| Expansion & Stadium Development | Onboarding - Club Services Integration (Tickets & Corporate Sales) | 1:00 PM - 1:45 PM | Florida Salon 1 & 2 & 3 |
| Executive | League Two Scheduling | 1:00 PM - 3:00 PM | By Invitation Only - Grand Salon E & F |
| Communications/Creative/Digital/Social Media | Communications Best Practices and Opportunities | 1:30 PM - 2:30 PM | Meeting Room 1 |
| Expansion & Stadium Development | Expansion Roundtable - Q&A with SMEs from different categories | 2:00 PM - 3:00 PM | Florida Salon 4 |
| Expansion & Stadium Development | FREE NETWORKING SESSION | 3:00 PM - 4:00 PM | Florida Salon 4 |