Last Updated: August 6, 2019
We value your privacy and it is important to us that you understand our practices and procedures regarding the use and disclose your information. This Policy explains these practices and procedures, to which you are agreeing by accessing the Services.
a. Personal Information
“Personal Information” is information that allows us to identify you. The types of Personal Information that we may collect from you through your use of the Services may include, without limitation, your name, home address, e-mail address, phone number, date of birth. We collect Personal Information from you in a variety of ways, including when you subscribe to our mailing list, complete a form, make a purchase, provide feedback, or participate in online contests, surveys or games. We also may, from time to time, receive Personal Information about you from third party sources to improve the Services, and for the various purposes outlined herein.
b. Non-Personal Information
We may also collect information that does not identify you personally (“Non-Personal Information”). This includes information that is linked to your computer or mobile device. We collect Non-Personal Information from you in the normal course of operating the Services. When you interact with the Services, we may collect: information about your computer that your browser sends, such as your IP address, browser type and language, access times, pages visited, and referring website addresses; information through “cookies” or “web beacons” as explained below, information about your mobile device such as the type and model, operating system (e.g. iOS or Android), carrier name, mobile browser (e.g. Chrome, Safari), applications using the Services, and identifiers assigned to your device, such as its iOS Identifier for Advertising (IDFA), Android Advertising ID (AAID), or unique device identifier (a number uniquely given to your device by your device manufacturer), sometimes referred to as a mobile carrier ID; location information, such as your zip code or the approximate geographic area provided by your Internet service provider (ISP) or location positioning information provided by the location services and GPS features of your mobile device when location services have been enabled; information through your device’s Bluetooth or wifi signals. We also may, from time to time, receive Non-Personal Information about you from third party sources (e.g., Google Analytics) to improve the Services, and for the various purposes outlined herein.
In addition (and without limitation of) the uses set forth in this policy, we may use Non-Personal Information we collect to analyze trends, help administer the Services, track the movement of visitors, to learn about and determine how much time visitors spend using the Services, how visitors navigate the Services and to gather broad demographic information for aggregate use.
c. Cookies and Similar Technologies
We use Tracking Technologies for the following purposes:
In some cases, we may work with third parties (for example, third party operators of the Services) to synchronize our unique, anonymous identifiers (such as those associated with Tracking Technologies) with the third party’s own identifiers. This enables us to better achieve each of the purposes described above.
d. Managing Tracking Technologies
Most web browsers give you the ability to manage Tracking Technologies used on a website, including blocking or deleting them. Please note that if you choose to block Tracking Technologies, you may not be able to use certain features that depend on those Tracking Technologies (such as keeping you signed in or remembering your preferences). If you choose to delete Tracking Technologies, any settings and preferences that were associated with those Tracking Technologies will also be deleted and may need to be reset.
You also have the following options to manage Tracking Technologies and opt out of interest-based advertising:
Please note that opting out of interest-based advertising does not mean you will stop seeing, or see fewer, advertisements. It does, however, mean that the advertisements you do see will not be interest-based and may be less relevant to your interests.
Some browsers have incorporated “Do Not Track” features that send an automated signal to the websites that you visit using that browser. At this time, the Services do not recognize or respond to these signals. However, you can adjust your preferences regarding the data we collect using the tools and methods described above.
e. Social Media
When using the Services or when using certain third-party social networking services (e.g., Facebook, Twitter) (each a “Social Network”), you may have the option to connect your Service information and activity with your Social Network information and activity. If you authorize such a connection, you permit us to share or publish information about your Service activity with that Social Network and its users, and to access certain portions of your Social Network information, as disclosed to you at the time you consent to the connection. Information we may share with a Social Network may include but is not limited to: technical information about your Service activity, your Service comments or the videos you watch on Service. Information we may access about you, with your consent, from a Social Network may include, but is not limited to, your basic Social Network information, your location data, your list of contacts, friends or followers and certain information about your activities on the Social Network. If you permit a connection between a Social Network and a Service, we (and that Social Network) may be able to identify you and to associate information received pursuant to the connection with information we already have about you. For more information, please review the privacy disclosures and terms of your Social Network account, which govern how that account information is collected and shared with us.
In order to administer the Services, we may share your information with third parties including without limitation hosting providers, data management companies, address list hosting companies, e-mail service providers, analytics companies, distribution companies, fulfillment companies, payment processors, operational partners, business partners, and marketing partners. We may also use your information for purposes including without limitation the following:
We may also share your information under the following circumstances: (1) if required by law, such as by a court order, statute, regulation or rule, through legal process, or for law enforcement purposes; (2) in the event of a corporate transaction involving any of our businesses, such as the sale of that business or all or most of any member of the USL Family’s assets or equity to another company; (3) in the event of a bankruptcy, insolvency, reorganization, receivership or assignment for the benefit of our creditors; (4) if we determine it necessary in connection with an investigation or in order to protect our legal rights; and (5) in response to requests from federal, state, local or foreign law and civil enforcement agencies, such as a search warrant, subpoena or court order.
We may share your information with Third-Party Providers and Vendors to accomplish the purposes set forth above. We may also share your information with our marketing partners (“Third Party Marketers”) so that they may contact you directly regarding special promotions or offers (such as subscriptions to and promotions for goods and services, including, for example, through participation in a co-sponsored sweepstakes or contest). We are not responsible for how Third Party Marketers may use your information, and such uses are subject to their own policies.
The Services may make available chat rooms, forums, blogs, message boards and other similar features. If you post Personal Information online, it will be publicly available and you may receive unsolicited messages from other parties. We cannot ensure the security of any information you choose to make public in a chat room, forum, or message board. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose Personal Information in these areas. We reserve the right (but assume no obligation) to review and/or monitor any such community areas offered through the Services.
We use reasonable security efforts to protect the data in our possession. However, no method of transmission or storage of data is 100% secure and we will not be responsible for any damage that results from a security breach of data or the unauthorized access to or use of information, whether Personal Information or Non-Personal Information. To the extent we provide your Personal Information to any third parties, we will request that they use reasonable security measures to protect your information.
California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our customers who are California residents to request and obtain from us once a year, free of charge, information about the Personal Information we disclosed to third parties for direct marketing purposes in the preceding calendar year. If you are a California resident, you may request a copy of this notice from the League Entities or from any one of the Team Entities by contacting firstname.lastname@example.org.
Not all information sharing is covered by the “Shine The Light” requirements and only information on covered sharing will be included in our response. Under California law, businesses are only required to respond to a request once during any calendar year.
You have certain choices relating to how the League Entities and the Team Entities use your information. If you wish to opt out of communications from the League Entities or any one of the Team Entities, please contact email@example.com.
The Services are directed to general audiences, and we do not knowingly collect Personal Information from children under 13. Where information from children under the age of 13 is required for registration purposes, such information must be entered by an adult with permission from the child’s legal guardian to share the information. If we learn we have collected or received Personal Information from a child under 13 without verification of parental consent, we will endeavor to delete that information. If you learn that your child under 13 has entered Personal Information through the Services, please let us know by contacting firstname.lastname@example.org.
a. Legal Basis for Data Processing
b. Automated Decision-Making
We use automated decision-making technologies, including profiling, to support our data processing activities. Our automated decision-making capabilities include logic that will send triggered messages based on fan data or behavior. By using this logic, it helps us provide a better fan experience or you, this means that receiving messages based on data you have provided (for example a birthday email) or a behavior (watching a video).
c. Your Rights
You may be entitled, in accordance with applicable law, to object to or request the restriction of processing of your Personal Information, and to request access to, rectification, of (e.g. if your Personal Information changes or is out of date), erasure of and portability of your own Personal Information in certain circumstances. Requests may be submitted to the League Entities or to any one of the Team Entities by contacting email@example.com. You may lodge a complaint with your local supervisory authority if you consider that our processing of your Personal Information infringes applicable law.