TAMPA, Fla. – The USL Championship announced Monday the unveiling of its “Be Champions” campaign for the 2019 season.
Developed in-house by the USL Digital team, and fresh on the heels of last September’s organization-wide rebrand, “Be Champions” will provide an easily recognizable visual identity for Championship content, as well as a platform for written and video exploration of how clubs are building champions, on and off the field throughout their respective communities.
“With the rebrand in place, and with the level of competition higher than ever before, 2019 represents a really special time in the history of this league,” said USL Senior Manager of Social Media, Kelsi Steele. “Our clubs and our league as a whole are breaking through to even greater heights, aspiring to become champions on the field, in the front office and in our communities. This campaign is a direct reflection of that success and ambition.”
As the visual identity of the USL Championship transitions into a new era, so do the efforts across the league’s 36 communities. The implementation of “Be Champions” brings with it a new era of storytelling, focusing on bringing stories to life, both visually and editorially, like never before.
“There are so many important stories to tell around the Championship.” said Steele. “Whether it’s on-field successes, or the tremendous community relations work being done across the league, we view this campaign as an opportunity to amplify our clubs like never before. 2019 will be the biggest season in league history – we’re absolutely thrilled to get going.”
The 2019 USL Championship season will kick off on Friday, March 8 with 17 games scheduled for the opening weekend of the regular season. The 2019 USL Cup Playoffs will then open in October as the postseason qualifiers from the Eastern and Western Conferences compete for this year’s USL Cup.