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Odell Joins Growing Roster of USL Suppliers

By Staff, 10/24/17, 3:02PM EDT


Named Preferred Stadium Design Provider for all properties

TAMPA, Fla. – The United Soccer Leagues, LLC, today announced Odell as the Preferred Stadium Design Provider. Financial terms of the two-year agreement were not disclosed. Odell will be a preferred supplier for all related properties, including the United Soccer League – one of the most prominent Division II professional leagues in the world – USL’s Division III, the Premier Development League (PDL) and the Super Y League.

The Odell Sports & Entertainment Studio is led by Michael Woollen, and has been building places of public assembly in cities across the U.S. Their gifted group of designers and other professionals specialize in exciting and beautiful arenas, civic centers, stadiums, sports complexes, and other public assembly venues. Odell offers a unique and successful approach built upon the firm’s thorough understanding of the business of sports and the operational needs of sports and public assembly facilities.

“We are thrilled to have Odell as our Preferred Stadium Design Supplier.  There are many USL clubs that are exploring a potential new stadium development, or have already started down that path,” said USL President Jake Edwards. “These venues have the potential to become beacons within their respective markets.  Odell brings decades of sports-specific experience to help our clubs design facilities that properly represent their community, while serving the needs of soccer fans.”

“Odell is delighted and honored to be selected as a Preferred Provider to the USL for stadium design,” said Odell CEO Brad Bartholomew. “We look forward to providing creative and transformational design solutions that meet and exceed the impeccable standards established by the USL.”

Over the next five years, the USL will oversee the expansion of an estimated 30–40 new franchises at the second and third divisions of professional soccer, creating numerous opportunities for potential suppliers and vendors to support this growth.

Through its Preferred Supplier Program, the USL connects suppliers with both new franchise owners and existing USL clubs looking to deliver the best possible experience for fans.  Preferred suppliers must meet the USL’s strict quality standards. These are “Best in Class” companies that provide services and products to professional franchises and stadium developers.  USL has recently announced partnerships with numerous industry-leading companies including InProduction, Musco Lighting, SCG Fields, and Act Global, among others.

For more information on the USL Preferred Supplier Program, contact Josh Keller at

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