CLEVELAND, Ohio – The United Soccer League and Groupmatics, an online group sales platform, have announced a collaborative partnership that will allow the USL’s clubs to utilize the third-party technology to increase revenue opportunities and streamline much of the group sales process between team’s sales executives and their group clients.
“Collaborating with a forward-thinking, progressive league such as the USL aligns with our strategic development, and we can’t wait to get started,” said Groupmatics’ Senior Director of Business Development, Dan Badders. “We feel strongly that we are the group sales technology all USL teams have been looking for to take their business to the next level.”
The Pittsburgh Riverhounds’ successful partnership with Groupmatics this year drove further discussions to complete a league-wide deal. Starting in the 2017 season, Groupmatics will be the alternative, online option for USL teams to manage their group sales.
“As the USL continues to grow, we are always looking for new technology to help our clubs continue to grow their attendance and increase customer accessibility and service to purchase tickets as well as grow the individual club’s customer base,” said John Cochol, USL Senior Director of Club Services. “With the Groupmatics platform we see all of these things coming to fruition.”
Groupmatics is part of a successful and increasingly popular culture shift of technology that is transforming the ticketing industry. With the first-to-market technology, Groupmatics provides a variety of highly sought out features for sales reps and their group leaders. USL teams will now have an ability to gain further insight into a large part of their nightly attendance that was previously unfound.
Both organizations have seen much recent success. The USL closed out the 2016 season with a 33 percent increase in ticket sales from 2015, while rapidly-growing Groupmatics has been nationally recognized at several ticket conferences in the past year. Groupmatics has partnered with more than 65 teams across 13 different leagues, and this dynamic partnership is expected to bring forth further successes for both parties.