The Forever Proud Project reinforces the USL’s commitment to social impact and to providing a safe, inclusive space for all fans, players, coaches and employees.
The goal of this national initiative is to prioritize education, community development programs, authentic and intentional fan experiences, relationship building opportunities, and LGBTQ+ storytelling for teams, players, and fans – all designed to support the LGBTQ+ community and the ongoing creation of a welcoming environment for LGBTQ+ fans, employees, and partners in USL communities across the country.
PROUD TO BE
For Pride Month, the USL is honoring the promise of the Forever Proud Project with a new 2022 campaign designed to enroll the entire USL ecosystem in support of the LGBTQ+ community. The "Proud to Be" campaign, developed in collaboration with Seattle-based designer Fio Bazo, activates on the three pillars of the Forever Proud Project and allows space for all of us to be involved.
The "Proud to Be" campaign comes to life most emphatically through the energetic patterns of the design architecture and its curated phrases that provide clear supportive messages for LGBTQ+ community members and allies alike.
We are Proud to Be…
…a safe space.