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Pitch It

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Life’s a “pitch,” as every woman and person from a historically underserved or underrepresented community in soccer knows, so the USL and Women In Soccer are hosting a pitch contest to invest in current (and future!) gamechangers. Entrepreneurs, we want to hear your plans for using the power of this beautiful game to make an impact. See if you qualify to enter the Pitch Contest and then submit your application below.


The following qualifications must be met before applying to the Pitch It contest:

  • Your vision or organization’s purpose uses soccer as a medium/tool to advance the game and/or women in soccer

  • You are someone from a historically underserved or underrepresented community or your company’s mission is to support historically underserved or underrepresented communities

  • You are based in the United States or your organization is based in the United States

  • You are over 18 years of age

  • You are currently a Women in Soccer Member

Ready to Pitch It?

By submitting this form, you are agreeing to the USL Privacy Policy.


First Place

$3,000 to be used to help start or grow your sports-related business.

$1,500 were raised from the USL W League x Talisman & Co. “Support Local” merchandise sold in conjunction with the league’s announcement this summer. Women in Soccer has also matched these funds and will contribute another $1,500!

Second Place

Thanks to a member of the Women in Soccer network, there will also be a second-place prize of $1,500.


  • 1

    October 29

    Application deadline
  • 2

    November 1

    5 finalists announced
  • 3

    November 15

    Finalists submit “pitch” video
  • 4

    December 13

    Winner will be announced at the USL Winter Summit

Ready to Pitch It?

By submitting this form, you are agreeing to the USL Privacy Policy.


Courtney Carroll Levinsohn

A former captain and MVP at UC Berkeley and former women’s head coach at N.Y.A.C., Courtney is the heart and soul of Women in Soccer, a free network she created to bring together all women and allies who love the beautiful game. Since its launch in December 2020, the WIS squad has grown into a powerful community of grassroots changemakers, current and former players, and talented professionals who work in and around the game. It’s also attracted household names such as Brandi Chastain, Crystal Dunn, Christine Brennan, and Sarah Spain. Before founding WIS, Courtney worked as a sports psychologist, helping athletes of all ages develop the competitive and emotional skills to both excel in sports and have fun doing so. She also executively produced the film

Jessica McDonald

Jessica McDonald is a professional soccer player originally from Phoenix, Ariz. She earned her first cap with the USWNT in 2016 and was a member of the 2019 World Cup championship team. McDonald is currently a member of the North Carolina Courage, not too far from her Alma Mater, the University of North Carolina at Chapel Hill, where she helped her squad win an NCAA national championship. The forward has 47 caps with the Courage, scoring 12 goals since 2017. McDonald is also the founder of Soccer Resilience, a company that provides mental health and mindset training for athletes.

Melissa Ortiz

Melissa Ortiz is an American-born Colombian soccer player who now serves as a TV analyst and on-camera host, recently having covered the Women’s International Champions Cup and the U.S. Women’s National Team’s friendly vs. Paraguay on September 21. Ortiz is an Olympian and competed in the 2012 London games. The forward has represented Colombia at the senior level 28 times, scoring three goals. She is an alumna of Lynn University where she became the first player in university history to win the Co-Player and Offensive Player of the Year.

Lizzie Seedhouse

Lizzie Seedhouse is the Senior Vice President of Digital, Emerging Technology & Strategy with the United Soccer League, based in Tampa, Florida. Seedhouse has been with the USL since 2016 and currently oversees a team responsible for fan engagement via all of the USL’s digital channels. Her department spans multiple teams that support all five leagues, and includes Creative, Social Media, and Digital Solutions.

As part of her work in corporate strategy, she is also the league expert in sports betting for the USL, negotiating rights deals and poising the league and member clubs to capitalize on the rapidly changing landscape.

Deeply passionate about using soccer as a vehicle for social good, Seedhouse currently serves on USL HQ’s Inclusion, Diversity, Equity & Action (IDEA) Committee, and both the Gender Equity and LGBTQ+ Inclusivity subcommittees of USL’s Impact Committee. In early 2021, Seedhouse led the charge on the creation of the FOREVER PROUD PROJECT, an initiative created to reinforce USL’s commitment to social impact and to provide safe spaces for all LGBTQ+ fans, players, coaches, and staff in the USL ecosystem.

Originally from Sheffield, England, Seedhouse obtained her BA in Marketing with a Minor in Management at Saint Leo University in Saint Leo, Florida, where she would go on to earn her MBA shortly thereafter. Prior to joining the United Soccer League, Seedhouse worked in digital marketing for five years, supporting brands such as Uber, T-Mobile, Macy’s, Airbnb, and The Home Depot with their search and content marketing efforts.

Christina Unkel

Christina Unkel, J.D, M.B.A is a litigation attorney, entrepreneur and sports tv analyst/journalist . She focuses her law practice primarily on complex business and construction litigation with a specialized focus in sports law. As a past NCAA collegiate soccer athlete and former FIFA referee, Christina has spent the past 14 years working and performing at the highest professional, international and collegiate levels of the soccer game among the elite players of the world .

Her television broadcasting work includes covering the 2019 Women's World Cup at Fox Sports and European Football (UEFA Champions League and Europa League) for CBS HQ and Paramount +. Christina is also a journalist for The Athletic and CBS Sports covering referees, the laws of the game and legal issues in sports.

One of the most rewarding areas in her professional capacity is creating businesses that enable organizations, companies, and individuals to perform or develop high-performance mindsets aligned with purposeful impact. Founder of SPARQ Advocacy, Christina focuses on diversity, equity, inclusion, and access work by means of the “athlete mindset ”. As co-owner of Scorch Fitness and the Deadlift Effect, Christina focuses on providing sports science and strength training to the everyday person to permit them to tap into their everyday athlete and burn off what holds them back in their personal and professional lives. Recently, Christina launched the 501(c)(3) non-profit, Scorch Community, to provide athletic, education, and wellness initiatives to underrepresented communities.

She is a graduate of Palm Beach Atlantic, Stetson MBA Program, and Stetson Law. She has held several chair and committee positions in her legal and sports capacities and currently serves on the Board of Directors for the International Women’s Forum (Suncoast Chapter) and active member of the Women in Sports and Events “WISE” (Tampa Chapter ).

Her proudest accomplishment however is being a mom to a fearless little girl. Christina resides in Sarasota, Florida with her husband, Ted, and daughter, Quinn.