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teamup Joins USL’s Preferred Supplier Program

By Staff, 12/17/18, 2:59PM EST


Becomes a Preferred Branding Agency for all properties

TAMPA, Fla. – The United Soccer League announced today it has entered a partnership with teamup, which will make it a Preferred Branding Agency for all related properties, including the USL Championship – the pinnacle of competition – USL League One, USL League Two (formerly the Premier Development League) and the Super Y League. teamup becomes the latest member of the USL’s Preferred Supplier Program, which has grown rapidly alongside the league to provide high-caliber services to the league and its clubs.

teamup unites experts in strategy, design, innovation and experience, working with the most ambitious organizations in sports to harness the power of brand for growth. teamup will be a resource for USL clubs for branding projects ranging from team name and logo creation to developing annual ticket revenue and marketing campaigns. With over 20 years in strategic fan and brand development, teamup is a part of the sports business conversation everywhere. Across the world, its clients are evolving their businesses, placing the fan at the core of all the they do.

With offices in London, Boston and Denver, teamup soccer clients include Arsenal FC, Aston Villa, Celtic FC, FIFA, French LFP, Rangers FC, Tottenham Hotspur and West Ham United.

“We are excited to bring on teamup as the newest member of the Preferred Supplier Program,” said USL VP of Communications & Public Relations Ryan Madden. “Establishing an effective brand is one of the most important business decisions any organization can make, and having teamup’s expertise and guidance behind our clubs is a big step in the right direction.”

"Today, brands are shaped by innumerable people or communities through multiple channels and experiences," Fred Popp, Founder and CEO of teamup consulting. "By engaging them, clients are unlocking a formidable force for growing their brands. When harnessed effectively, communities can be product developers, market makers, problem solvers and content creators. Simply put, building, nurturing and sustaining communities will be the decisive force in brand management moving forward."

The USL will oversee the expansion of an estimated 30–40 new franchises at the second and third divisions of professional soccer over the next five years, which will create opportunities for potential suppliers and vendors to support this growth.

Through its Preferred Supplier Program, the USL connects suppliers with new franchise owners and existing USL clubs in order to deliver the best possible experience for fans across North America. Preferred suppliers are “Best in Class” companies that provide services and products to professional franchises and stadium developers and must meet the USL’s strict quality standards. The USL is currently in discussions with suppliers that support stadium development, as well as the buildout of team front offices and operations.

For more information on the USL Preferred Supplier Program, contact Josh Keller at

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