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United Soccer League Taps SpotHero to Improve the Parking Experience at USL Events Nationwide

By Staff, 11/29/18, 1:00PM EST


With Seamless Game-Day Parking, USL Fans Never Have to Worry About Finding a Spot Again

TAMPA, Fla. – The United Soccer League announced today it has entered a partnership with SpotHero, the nation’s leading parking reservation marketplace. This agreement makes SpotHero the official parking technology supplier for all related USL properties, including the USL Championship – the pinnacle of competition – USL League One (formerly USL Division III), USL League Two (formerly the Premier Development League), and the Super Y League. SpotHero is the newest member of the USL’s Preferred Supplier Program, which has grown rapidly alongside the league to provide high-caliber services to the league and its clubs.

SpotHero is North America’s leading parking reservation service with more than 20 million cars parked and the most app downloads nationwide. Customers can easily find, reserve, and pay for a parking space through SpotHero’s top-ranked mobile app, website, and strategic partnership channels. SpotHero's event and venue parking platform, EventHero, is the one-stop-shop for event venue parking operators to digitize and streamline their end-to-end parking operations. Among its robust functionality, EventHero processes cash-free payments, speeds up facility entry and exit times, and digitally delivers parking passes – all of which affords USL fans with a seamless, stress-free parking experience.

“We are very happy to announce SpotHero as the newest member of our Preferred Supplier Program,” said USL President Jake Edwards. “USL is growing every year and a big driver of that growth is our focus on gameday experience. By bringing SpotHero onboard, we’re able to further enhance that experience from parking lot to pitch side.”

“The United Soccer League is an exciting new partner for SpotHero,” said Mark Lawrence, co-founder and CEO of SpotHero. “Parking is always in extremely high demand at sporting events and partnering with USL allows us to offer a seamless game-day parking reservation experience to all of the fans in attendance. I know that USL fans are going to loves using SpotHero to solve their parking needs.”

The USL will oversee the expansion of an estimated 30–40 new franchises at the second and third divisions of professional soccer over the next five years, which will create opportunities for potential suppliers and vendors to support this growth.

Through its Preferred Supplier Program, the USL connects suppliers with new franchise owners and existing USL clubs in order to deliver the best possible experience for fans across North America. Preferred suppliers are “Best in Class” companies that provide services and products to professional franchises and stadium developers and must meet the USL’s strict quality standards. The USL is currently in discussions with suppliers that support stadium development, as well as the buildout of team front offices and operations.

About SpotHero

SpotHero envisions a world where people get everywhere, easier. The company connects mobility leaders, vehicles and drivers with the largest network of off-street parking in North America through its HeroConnect platform, a parking API and SDK, and provides the connective tissue to exchange data and payments. SpotHero is also the leading parking reservation service with more than 20 million cars parked and the most app downloads nationwide. This full ecosystem approach makes parking facilities future-proofed, cities more accessible, and the world more connected. Founded in 2011, SpotHero is headquartered in Chicago and has raised $57.5 million in funding. To learn more, visit

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