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Riverhounds SC Unleashes New Era

By USLSoccer.com Staff, 02/16/18, 8:00PM EST

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Historic USL club reveals new logo ahead of 2018 season

PITTSBURGH – Historic USL club Pittsburgh Riverhounds SC entered a new era on Friday night as the club unveiled a new logo in advance of the 2018 campaign at a season ticket holder event at Highmark Stadium, swapping out the long-time “Hounds head” logo – the trademark of the club since its inception in 1999 – for a traditional crest to coincide with an offseason of growth and change.  

Riverhounds SC has seen positive growth both on and off the field this offseason. The club announced its planned expansion of Highmark Stadium to a capacity of 5,000 seats and introduced 2015 USL Coach of the Year Bob Lilley as its new leader on the field. The club also announced a major new partnership with worldwide sporting apparel and equipment supplier adidas.

“Tonight was meant to be a celebration of the excitement for not only the upcoming season, but also our fans and their support of this club over the past couple years,” Riverhounds SC owner Tuffy Shallenberger said. “This logo, this new era, has been something I’ve wanted to give the fans for a long time and I couldn’t be happier to see it all finally become a reality. We hope everyone can see the passion and dedication that went into this entire process, as we look to continue to build on and off the field and become part of this city’s rich sports culture.”

The new badge is rooted in the sporting culture of Pittsburgh. First and foremost, it is adorned primarily in Black and Gold to further solidify the club’s standing alongside the three major professional teams in the city. The traditional colors of the Steel City itself (most notably in the city’s official crest), Black and Gold signifies a considerable shift for the club’s identity from its original “brick and mud” scheme in its inaugural season to the blue used through the opening of Highmark Stadium in 2013.

Paying homage to the 446 bridges that grace the landscape of the city, a literal bridge links the words Pittsburgh and Riverhounds SC in the outer band of the badge. The architectural elements are a direct inspiration of Fort Pitt Bridge, which has provided a formidable presence in the West Side backdrop of Highmark Stadium. A checkered pattern anchors both sides of the city name, drawing from the city’s crest.

A uniquely-shaped shield centered within the badge provides striking character, inspired directly from capstone elements within the entryway of the Allegheny County Courthouse located downtown. Split diagonally in Black and Gold, the crest holds the defining qualities of the club and is bookended by “1999,” the inaugural year of play for the Hounds. Within the shield is a soccer ball, as well as a “Hounds” paw to forever link the club with the Riverhounds name.

The shield is buoyed in the element of water, as the three levels of waves represent the three rivers of Pittsburgh – the Allegheny, Monongahela, and Ohio.

Finally, the typography is custom, in direct inspiration of a wealth of unique examples found throughout the city defined primarily by a flare serif quality.

The new brand identity was developed by Portland, Oregon-based graphic designer, Brian Gundell – briangundell.com. Gundell specializes in graphic design for athletics organizations, having worked with major brands such as adidas, Nike, Under Armour and numerous professional teams, such as the Miami Dolphins, Miami Marlins, San Francisco Giants, San Diego Padres, LA Galaxy and D.C. United.

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