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United Soccer League announces partnership with Tequila Corralejo

By Staff, 03/14/23, 10:30AM EDT


Legendary Mexican-crafted spirit becomes Official Tequila Partner of the USL, will deliver experiential and storytelling moments throughout the Championship and League One seasons

TAMPA, Fla. – The United Soccer League (USL) today announced a partnership with Tequila Corralejo, which becomes the first Official Tequila Partner of the USL ahead of the 2023 USL Championship and League One seasons.

With a history that spans almost 250 years, Hacienda Corralejo in Guanajuato, Mexico is one of the oldest commercial distilleries in Mexico, remains family-owned to this day, and produces the authentic, 100% agave tequila that soccer fans across the USL can enjoy.

USL is the first professional sports league to partner with Tequila Corralejo, and Tequila Corralejo is the USL’s first partner in the spirits category.

“The USL couldn't be more excited to welcome Tequila Corralejo as our Official Tequila Partner of the USL,” said Josh Keller, USL Senior Vice President of Commercial Partnerships. “Our organization is focused on providing an authentic, world-class soccer experience and our partnership with such an authentic, globally popular tequila aligns perfectly with that mission.”

“Corralejo has consistently celebrated their devotion and pride for traditional tequila, much like the USL’s commitment to their passion for soccer,” said Tequila Corralejo Brand Manager Sophie Nordby. “This partnership commemorates the joining of two masters in their craft and creates authentic celebratory moments.”

The partnership includes local market activations that will feature unique experiences, concessions integrations, on-site presence at league marquee events including the USL Summer Showcase and the USL Championship and League One Finals, and broadcast, digital, and social content throughout the USL Championship and League One regular season and playoffs.

The national partnership will be amplified across the league with the Charleston Battery, Rio Grande Valley FC, Sacramento Republic FC, and the Tampa Bay Rowdies participating in special local activations this season.

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