TAMPA, Fla. – The United Soccer League (USL) today announced a strategic partnership with FanCompass, naming the digital solutions provider as the Preferred Digital Fan Engagement Platform for the USL’s men’s and women’s professional and pre-professional properties.
FanCompass innovates at the intersection of sports, technology, and fan data to drive digital revenue for the global sports industry. Their proprietary FC CORE fan data platform delivers zero- and first-party data, along with qualified leads, to build databases that drive digital sales for any sports property. FanCompass is trusted by clubs and leagues across the NBA, NFL, MLB, MiLB, NCAA, USL, EPL, NLL, Motorsports, and esports among others
“USL fans are tech savvy and respond well to digital activations,” said USL Sr. Vice President of Corporate Partnerships Josh Keller. “Through this innovative partnership, FanCompass provides both the league and our clubs with a platform to create campaigns at scale, driving consistent engagement, data collection, and ultimately higher revenue.”
FanCompass already has partnered with the USL Championship’s El Paso Locomotive FC, Birmingham Legion FC, Memphis 901 FC and San Diego Loyal SC, as well as the Championship expansion group USL NOLA.
“This is a fantastic program that USL has put together,” said FanCompass President and Chief Strategy Officer Lisa Fahey. “It’s just another example of the league’s innovative leadership and commitment to their teams. They truly understand how to leverage the value of digital to generate revenue at scale and we are excited to be a part of it.”