TAMPA, Fla. – The United Soccer League (USL) today announced a multiyear partnership with Factoreal, naming the online solutions provider as the Preferred Marketing Automation Platform for the USL’s men’s and women’s professional and pre-professional properties.
Factoreal is an omnichannel marketing automation platform purpose-built to help every marketer be a pro. Factoreal helps sports teams grow their fanbase, get deeper insights, drive ticket sales and improve overall engagement with hyper personalization. The platform helps consolidate customer data, build dynamic audience segments, and activate campaigns across multitude of channels including email, text messaging, mobile, web, social, and OTT platforms such as WhatsApp.
“The manner in which our clubs connect to their audiences is critical for their continued growth,” said USL Sr. Vice President of Corporate Partnerships Josh Keller. “By bringing Factoreal into our portfolio of preferred suppliers, the USL and Factoreal will be able to offer best-in-class solutions to our clubs in terms of messaging that supports meaningful fan relationships.”
Previously, Factoreal has partnered with the USL Championship’s Rio Grande Valley FC, and recently partnered with fellow Championship clubs Louisville City FC and Indy Eleven.
“Every D2C business today, including sports teams, needs to look at itself as a consumer tech business, with data at the core of all decisions,” said Factoreal CEO Aditya Dhruva. “We are super excited to be a partner for the USL in its mission to have greater engagement for teams with their fans across all its leagues. The Factoreal platform with its omnichannel automation, real-time segmentation, 360-degree customer insights and broad channel support will enable the USL and associated teams move to the next level in fan engagement.”