New Mexico United's Director of Corporate Partnership Activation Caity Sobel has been named to Front Office Sports' Rising 25 Class of 2021
ALBUQUERQUE, N.M. – New Mexico United’s Caity Sobel has been named to the 2021 edition of Front Office Sports’ Rising 25, one of the most competitive and prestigious honors for young sports business professionals. Each year, a panel of judges from across sport choose from hundreds of nominees, naming 25 young leaders under 25 years of age who push their teams and communities to succeed.
Sobel works as United’s Director of Corporate Partnership Activation, where she has played a key role in the club’s success in the local business community. Sobel has overseen activations for more than 70 corporate partners – creating and activating meaningful assets, events, and more – ranging from field signage to online activities and games, and jersey partners.
“In a year of uncertainty and difficult terrain for all of us, Caity pushed us forward,” said New Mexico United President/CEO Peter Trevisani. “She deserves every accolade and honor. Caity is a constant advocate for our partners; caring just as much about their success as she does about United’s. We are honored to have her represent United both as a Rising 25 winner, and in the community every single day.”
Despite working with a wide range of partners, Sobel makes sure that each has a personal touch and attention, making sure that their specific activation is exactly what works for them.
“When we came to United, we really didn’t know what we were getting into,” said NM 811’s Laura Harrison. “But Caity was always there to hold our hand and guide us through the process. She’s gone above and beyond anything we could have ever dreamed of. She thought of a creative out-of-the-box activation for us in the middle of an incredibly difficult pandemic. That activation still makes an impact for us a year later. We love and value her professionalism, partnership, and enthusiasm.”
Sobel is the second young leader from within the USL community to be named to the Rising 25 in the past two classes, with the United Soccer League’s Kelsi Steele having been part of the Class of 2020. Sobel was honored alongside fellow leaders from organizations like Adidas, Instagram, the National Football League, and the National Basketball Association.