USL President Jake Edwards (right) will feature in Thursday's panel discussion on establishing a unique brand identity at the second annual SoccerEx USA convention in Miami. | Photo courtesy Soccerex
TAMPA, Fla. – Following the conclusion of the most successful year in the USL’s history this past Sunday night at the 2019 USL Championship Final, and last week’s announcement of the addition of Queensboro FC for the Championship’s 2021 season, top USL executives will be in the spotlight at the second edition of SoccerEx USA, which opens on Thursday in Miami.
USL President Jake Edwards, Executive Vice President Court Jeske and OKC Energy FC Owner Bob Funk will all be panel speakers at the event, which brings executives from top clubs from around the world for lively discussions on the direction of the game and the business of sport.
Edwards will join Atlanta United FC President Darren Eales, LaLiga North America CEO Boris Gartner and Los Angeles FC Executive Vice President for Brand and Community Rich Orosco on Thursday afternoon for a panel discussion on establishing a unique brand identity.
A member of the SoccerEx USA Advisory Board, Jeske will feature on a panel discussing the USL’s growth, which recently saw the organization strike a new three-year broadcast agreement with ESPN that will expand the USL Championship’s presence on national television and streaming service ESPN+, and a long-term agreement with Premier Partnerships that has seen the industry leader lead the pursuit of new sponsorship deals for the USL Championship and USL League One as it enters the new decade.
“I think the appetite for professional soccer in this country combined with the rise of a supporter culture is the foundation,” said Jeske in a recent interview with the SoccerEx website. “There’s a cultural/soccer movement happening all over the United States whether it’s large cities like Las Vegas, Tampa or Phoenix or smaller cities like Madison, Wisconsin and Greenville, South Carolina. It’s tangible and it’s amazing to see.”
One of the Championship’s well-established owners, Funk will speak on Friday morning’s panel which will also include Portsmouth FC Director Eric Eisner, Inner Circle Sports Vice President Kyle Charters, and Leyton Orient FC Chairman Nigel Travis focused on the financial influence of the United States on global soccer.
In addition, USL Vice President of Communications and Public Relations Ryan Madden will serve as the moderator for Thursday morning’s discussion on understanding physical performance and optimizing recovery for players at all levels that will feature United States Men’s National Team and Philadelphia Union midfielder Alejandro Bedoya. Joining Bedoya on the panel will be NWSL and U.S. Soccer Sports Scientist Julian Haigh, Totem Sports CEO John Kelleher and Charleston Battery Youth Technical Director Derek Broadley.
SoccerEx opens on Thursday morning at JW Marriott Miami Turnberry Resort.