Rhinos partner with NY West
Monday, May 15, 2006
ROCHESTER, NY -- The Rochester Raging Rhinos and New York West (New York State West Youth Soccer Association) announced their agreement to enter into a multi-year joint marketing partnership to build sponsor involvement and soccer participation throughout the region. The marketing partnership makes the Rhinos the exclusive sales representative for New York West for all sponsor-related programs.
 “Like all non-profit organizations, we face ever rising costs. With this alliance, we have made a significant step forward in sustaining the future programming needs of all our players, member clubs and leagues,” said New York West President Sandy Ostebo. “We are excited about the opportunity to further support the training, development, fun and sportsmanship of soccer throughout the state.”
Terms of the deal were not disclosed. However, New York West will become a Rhinos/PAETEC Park marketing partner and receive exposure and promotional rights on-site at the new stadium and through all Rhinos media outlets.
The Rhinos organization extends its relationship with New York West and its grassroots member associations, securing important corporate sponsorship support of the state association while strengthening the marketing platform for new PAETEC Park founding partners. The Rhinos and New York West together will develop soccer-related programs that benefit the large association membership and leverage the assets of the regions premier soccer venue and teams.
“We are extremely excited about partnering with New York West to further strengthen and unify soccer in Western New York, especially during this momentous and historic opening of PAETEC Park,” said Rhinos President Frank DuRoss.
New York West is the parent organization for over 200 affiliated clubs and leagues in Western New York State. New York West is affiliated with US Youth Soccer, the United States Soccer Federation (USSF), and the Federation de International Football Association (FIFA).
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